sevdesk is a fast-growing SaaS accounting platform with 150k+ SMB customers, acquired by Cegid in 2024. Joined as VP Product Design, promoted to Interim CPO in October 2025, co-leading Product Management and Product Strategy as part of the executive team.

Key achievements:

• Rebuilt and scaled the product design and UX research organization, raising the quality bar across SaaS product development
• Partnered with VP Product to define product strategy, quarterly roadmaps, and OKRs
• Introduced Product Trios (PM, PD, EM), modernizing product management practices
• Introduced AI into product development, including rapid prototyping with Lovable and Cursor, AI-enhanced UX research
• Initiated and delivered a company-wide product and brand redesign within 12 months, driving >30% YoY growth
• Supported CEO, CFO, and PwC in building the fundraising deck, contributing to successful acquisition
• Revenue more than doubled during tenure, with continued growth at >20% YoY

Proper Group was a fast-scaling music fintech platform revolutionizing rights management and royalty distribution globally, partnering with major labels and acquiring 12+ companies during its hypergrowth phase.

Key achievements:

• Joined during post-Covid hypergrowth as employee #200; supported company scale to ~1,200 employees within a year
• Built and scaled an international Product Design, Content Design, and UX Research team of 25+ across London, Helsinki, Switzerland, the US, and remote locations
• Established design and research as a central function supporting 7 business units and multiple product lines
• Delivered several new products and apps in music and rights management space, driving adoption across top labels
• Recruited world-class talent, including senior hires from Spotify and FAANG companies
• Navigated organizational challenges during 2022 market downturn while maintaining product delivery

CLARK is one of Europe’s leading insurtech scale-ups, backed by Tencent, White Star Capital, and Finleap, serving over 2M customers across Europe.

Key achievements:

• Built a team of 7+ (product designers, content designer, UX researcher) and integrated design leadership into product strategy
• Partnered with CPO and VP Product to define product strategy for hypergrowth (200 → 400+ employees, 500k → 2M+ customers)
• Introduced the Product Trio model (PM, PD, EM) across teams, strengthening cross-functional product leadership
• Led a full product redesign that positioned CLARK as a UX leader in the insurtech/fintech space
• Contributed to M&A due diligence during acquisition of finanzen.de by Allianz X, a pivotal step toward unicorn status
• Worked with world-class product talent from Spotify and FAANG companies

Native Instruments is the world market leader in music software instruments, known for flagship products such as Komplete, Maschine, and Traktor.

Led product management for the global Platform Services department, spanning all web-based products and digital services. Partnered with engineering leadership for an organization of 60+ engineers, product managers, and designers across Berlin and Los Angeles.

Key achievements:

• Scaled direct-to-consumer channel (native-instruments.com) to more than $40M annual revenue with double-digit YoY growth
• Launched Sounds.com, NI’s first subscription service for loops and samples, creating new recurring revenue stream
• Conceived and launched NativeID, a universal login system serving 2M+ customers worldwide
• Delivered Native Access 2, transforming a legacy installer into a modern Electron application
• Directed product management for Kontakt and Reaktor, NI’s flagship instrument platforms
• Drove organizational shift from monolithic systems to microservices

Served as PwC’s exclusive partner in Germany for user-centered innovation and design thinking, collaborating on large-scale transformation and product strategy projects for global clients.

Key achievements:

• Partnered with PwC on strategic innovation projects for Fortune 500 companies and major corporations
• Brought user-centered design and innovation methodologies into traditional consulting engagements
• Facilitated workshops and strategic sessions combining business strategy with design thinking
• Supported digital transformation initiatives across multiple industries
• Established design thinking as a key component of PwC’s innovation offering in Germany

Co-founded Dark Horse Innovation, a Berlin-based boutique strategy consultancy combining strategic rigor with user-centered innovation, agile product strategy, and new forms of work. Bootstrapped from zero to €3M+ annual revenue without external investment, scaling to 30+ employees.

Key achievements:

• Delivered strategic innovation and product projects for leading corporations including Deutsche Bahn, Lufthansa, Mercedes, Audi, VW, Nike, and numerous DAX companies
• Served as PwC’s exclusive partner in Germany for user-centered innovation and design thinking
• Published multiple books on digital innovation, agile work, and product strategy (30k+ copies sold)
• Pioneered Design Thinking, agile methods, and New Work practices in corporate environments across Germany and Europe
• Recognized multiple times as one of Germany’s most innovative consultancies (brand eins, Statista, New Work Award)
• Designed and facilitated hundreds of workshops on product strategy, innovation culture, and organizational transformation